APEX UNITED / Apex Insights

Website Lead Diagnosis Worksheet

Use evidence before choosing a redesign or more traffic. This is a working checklist, not an automatic score.

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Practical checks

Define one accepted inquiry and where it is recorded.Test one form, including validation and delivery, on mobile.List entry pages, traffic sources and relevant date range.Write the intended buyer and the promise that brought them.List unanswered fit, scope and trust questions.Check the primary CTA and what confirmation actually means.Separate measurement gaps from audience and page problems.Choose one evidence-supported change and an evaluation criterion.

Record your evidence

Page and business goal

Date range and available evidence

Observed problem — not an assumption

Working hypothesis

Next action, owner and review date

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